Translates business objectives/strategies into marketing strategic plan to ensure the continued growth and profitability, include but not limited to: 5 years business direction; Annual Marketing Plan & budget allocation; rolling 12 months KPI metrics
Keep regular tracking on business key metrics with both internal and external data, have clear traffic light to let management aware the status and potential risk
Lead insights related projects including share analysis, brand health tracking, U&A, add-hoc research projects; Assesses, integrates, determines, prioritizes meaningful insights,
Understanding of emerging market & competition trend and regulatory direction, and emerging macro environment with specific focus on critical "invest" areas and categories. Develop 5 years new product roadmap to capture those trends with clear business positioning.
Lead strategic work streams like family nutrition to synergize overall MND brands and different channels
Prefer to have experience in both Pharmaceutics and FMCG industry
Consultant company background will be a plus
Multiple years in strategy and new business development related position
Proven ability to conduct and/or analyze research related to consumers, industries and competitors; and ability to incorporate consumer insights and trends to drive growth and innovation ideas
Execute a series of increasingly complex project management assignments in multiple categories.
Carry brand strategy and P&L responsibility.
Possess a track record of tangible results in each role
Management consulting, strategic planning or business development
Strong analytical, statistical and data-driven mind-set; detail oriented work style;
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.