This role focuses on developing overall company market access proposition.
This role is responsible for payer and market access strategy for current brands and new product portfolio, including strategies on NRDL, NEDL, CHI, DRG, HE and policy shaping. analyzing policy insights and build action plans, programs, new initiatives in terms of payer engagement, value-based pricing, healthcare projects to identify business opportunities collaborating with BU sales and marketing, medical, KA, RA etc. to achieve company MA goal.
Lead brand level NRDL strategy building including to organize cross functional taskforce, analyze annual NRDL policy, understand brand knowledge, build pricing scenarios and enable sales, marketing and KA to complete key external stakeholder coverage. Eventually achieve company NRDL goal. Lead brand level NEDL strategy building including:
Cooperate with central MA to do NEDL policy analysis and identify the policy insights
Co work with brand team to work out the key messages for key stakeholders
Build action plans and play the role PMO to ensure the quality of implementation.
Drive new initiatives of payer program, e.g., understand CHI policy trend, cooperate with Association to shape CHI policy, build CHI case studies etc. Drive DRG strategy cross BU, establish regular taskforce including BU sales & marketing, KA, MA to analyze DRG impact on business and work out hospital-based strategy to increase opportunities and mitigate the risks. Regional market access project design for engagement of provincial stakeholders and regional policy shaping. (OPD, local CHI, healthcare projects etc.) Update China MA policy trend to global MA, pricing and HE teams. Co-work with BD team and global team to pre-evaluate the market access opportunities and risks for new portfolio. China EPD market access capability building.
Bachelor's degree or above is required and major on pharmacy, Health Economics, Public Health, Medicine is preferred.
MBA / MPA is plus.
5-10 years' experiences working on market access area in pharmaceutical industry. Fundamental knowledges about the China health care system and national payer insights etc. Strong cross-functional project management skills. Proven success in leading cross-functional team activities. Manage and influence multiple internal and external stakeholders Strong business acumen, strategic and innovative thinking, clear logic and analytical skills. Quick learner with passion to work in a fast-paced environment Excellent communication & presentation skills (English and Chinese, both oral and written)
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.