At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives. In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you enormous opportunities to explore your interests and help you achieve your career and personal goals.
Abbott Rapid Diagnostics (formerly Alere) is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies.
The Product Manager will be responsible for supporting the development and execution of our global marketing strategy in Africa They will drive the acquisition, analysis and distribution of key public and governmental markets and customer data and be responsible for delivering information and insights to identify new market opportunities for the region as well as compete effectively in our existing product, market and customer segments. They will observe the patient and behavioral pathway to develop companion testing solutions that improve case finding and linkage to care, market dynamics, situational and trend analysis, revenue and funding streams, insights into value-based selling, competition and objection handling, connectivity and digital healthcare, brand planning and development.
Support commercial leaders with market development activities such as roadshows, advisory board meetings, trade show presence, etc. Take from concept to execution
Support the Government Franchise Director to develop and implement strategic, brand and tactical plans. Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets.
Develop effective value based sales training tools to support the field sales team in interpreting clinical data, guidelines, product benefits and competitive positioning in the governmental and public market segment
Understanding of workflows and lean benefits of products, refining product solution positioning and developing key messages for customers.
Build and maintain a database for tracking key market data for the region. Includes cleaning, organizing and analyzing the market data
Track and analyze donor funding, pricing and volume trends for major product categories in collaboration with our global accounts team
Perform ad hoc market assessments based on review of epidemiological, economic and healthcare data
Support primary and secondary market research projects
Assist with qualitative and quantitative market research to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.
Monitor and communicate competitive activity and market trends as well as formulating strategic responses.
Observe customers, patient and behavioral pathway to develop companion testing solutions that improve case finding and linkage to care
Understand market dynamics, situational and trend analysis, revenue and funding streams, insights into value based selling, competition and objection handling, connectivity and digital healthcare, brand planning and development
Act as primary contact for interactions with field-based reps about product related inquiries.
Liaison with sales for demand planning and forecasting.
Other duties as assigned by Franchise Director or Head of Marketing
A tertiary qualification in either a Science related or Business-related study.
Experience And Competencies:
Preferred experience within the IVD and Infectious disease markets
Experience with OTC products ( at least 3 years experience having marketed these products )
Successful marketing and/or sales experience
Experience with putting together brand plans
Strong communication skills, strong collaborative skills
Attention to detail, comfortable with PowerPoint and story telling
Strong Excel skills required. CRM knowledge would be useful
Strong analytical and problem-solving skills, attention to detail
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.