Major Responsibilities/Activities:Develop annual EC marketing strategy across all relevant EC platforms, which is aligned with key internal & external stakeholdersResponsible for the annual EC marketing activation planning based on the consumer and market understanding.Drive excellent planning and implementation of key EC festival activations. Work closely with cross functional team includes but not limited to brand team and EC sales team to provide the best-in-class online shopping experience to consumers.Coordinate with EC sales team and brand team to develop the online content and manage the quality. Ensure clear and precise communications on products and comply with internal and external policies; monitor and analyze content performance; continuously op
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