Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
Our location in Alameda, CA currently has an opportunity for a Manager, Market Research. This position is tasked with providing Primary and/ or Secondary marketing research and analytics support to the marketing and sales organizations within the Diabetes Care division. This person will provide direction and input to marketing, sales and forecasting related activities. Ability to understand the business needs and to develop and communicate information around these needs will drive success within this position. Reports directly to the Market Research Manager or Director.
WHAT YOU'LL DO
Partners with Marketing and commercial leadership to identify research and analysis needs
Design appropriate research and analysis plans based on understanding of available research and analytical techniques
Strong organization skills needed to manage research supplier(s) on cost, timing, appropriateness of research methodology, and actionability of conclusions Analyze and synthesize learnings from research and analysis , drawing conclusions that provide recommendations to business teams.
Utilizes knowledge of standard research and analytic methods to distill information into clear, concise communication o
Independently seeks and leverages market research and analysis peers and leaders, business partners and external vendors to ensure strong analysis and sound recommendations. Exhibits strong analytic abilities in breaking down issues and developing solutions
Translates results into clear, concise presentations and written reports, enabling brand and innovation team to quickly make marketing decisions.
Analyzes categories on a macro level utilizing multiple information sources (primary, secondary data and syndicated studies) to provide actionable consumer and business insights
Understands the market place, competitor dynamics and provides expertise on data interpretation for the marketing and sales organizations
Partners with marketing managers, forecasting and finance in the planning process.
Displays a positive, solution based approach to all research issues and ability to work in teams.
Responsible for compliance with applicable Corporate and Divisional Policies and performing other duties as assigned by management.
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelors degree required
Candidate must have a minimum of 5 years working experience in the market research and analytics field in industries such as Healthcare, Consumer Packaged Goods, Medical Devices or Pharmaceuticals or similar industries. Experience with secondary data analytics is preferred. Experience with relational databases and programming is a plus.
ACCOUNTABILITY / SCOPE/BUDGET: (Document job role scope and accountability in relation to Quality System, people, EHS or Financial implications.)
Primary support for providing market and customer information to the marketing, sales and forecasting organization Champions primary and / or secondary market research information within the Diabetes Care division Understands the market place and competitor dynamics and provides expertise on data interpretation for the marketing and sales organizations Partners with marketing managers, forecasting and finance in the planning process and provides a robust understanding of customers, competitors and consumers.
Masters degree preferred
What We Offer:
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.