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Multi - Channel Engagement Lead
ROLE OVERVIEWYou will be responsible for leading the development of multi-channel communication strategies for the Established Pharmaceutical Business, which incorporate understanding of the target insights, digital habits and evolving channel landscape. You demonstrate the essential motivation to be on the top tier edge and shape the future.WHAT YOU'LL DO Drive the vision and Multi-Channel Engagement (MCE) strategy across all therapeutic areas/products in accordance with overall marketing strategy.Build multi-year MCE tactical plan, in alignment with the strategy of the company.Develop and implement effective MCE tools, e.g. automated marketing tools, e-mail/phone consent captures with HCPs & Pharm


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