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Senior Manager Brand Excellence
Brand differentiation within the Therapy space :The individual is responsible to drive brand excellence by increasing brand equity of Abbott's brands and Abbott IndiaDesign, build and independently own Brand 360 comprising brand insights such as customer preference, customer response to launches, possible brand extensions, price volatility, competition response, innovative product platform and emerging competition brands from customer, chemist, field force and market research Undertake minimum 5 days of fieldwork per month to capture brand insights from market and validate with external and internal stakeholders viz., market research entities, relevant brand manager and marketerGather competitive intelligence during field
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