Reporting to the Head of Marketing, the candidate will be fully responsible for leading the assigned therapeutic area portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support, and sales execution.
Major Duties and Responsibilities
Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for the therapeutic area, aligning the brands, and enabling the sales team to meet sales/market share targets.
Build a strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the TA portfolio.
Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
To effectively manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists.
Support business development in the expansion of TA portfolio by identifying and developing fact-based business cases for new products with the business development team.
Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling.
Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance, and business development for integrated marketing campaigns, new product developments, etc.
Support the product listing for institutions (government and private hospitals)
Knowledge, Skill & Experience:
Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in a multinational company environment
Good knowledge of computer-based programs including excel, graphics & PowerPoint presentations.
Good interpersonal, presentation, and cross-functional skills.
Strong analytical and influencing skills.
Degree in pharmacy, nutrition, science, or equivalent
Sound understanding or qualifications in marketing-related principles.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.