2021 is an exciting year for Novartis as we accelerate our growth in the digital space.
The Director, Customer Data Platform and Tag Management is responsible for leading operations and execution of the analytics tag management and customer data platform (CDP), inclusive of creating business processes, analytic tag container/data layer governance, creating platform use cases, integrations with other data/reporting platforms, platform metrics development, and application of functional expertise to improve ongoing system administration. The individual in this role will also be responsible for oversight of direct report(s) that manage day-to-day CDP/Tag Management execution and implementation.
Your responsibilities will include, but are not limited to: • CDP/tag management business platform owner, leads continuous improvements, optimization, add on capabilities • Sets vision and direction for implementation and integration of a CDP/Tag Management system • Defines, analyzes, and develops system features and requirements • Leads efforts across cross-functional teams to create and implement analytic tag governance, standards and methodologies that support system functionality aligned with the US Pharma requirements • Leads creation of SOP/Work Instructions, centralized digital asset tag management services, digital asset data containers and data layers USE CASES and constructs • Assesses, oversees, and implements new ways of optimizing the CDP/Tag Mgt capabilities to enrich target audience profiles, support next best actions, leverage and synergize with decision engines, to improve speed to market, orchestration of promotional personalization • Leads delivery of messaging, communication, and internal stakeholder outreach related to system implementation and/or ongoing administration as necessary • Business and data flow strategist, digital/analytics data interface within NVS data repositories, selected analytics suite (e.g.: Google 360) reporting configurations • Partners with stakeholders to resolve production and implementation issues as necessary and leads the address of internal customer concerns where required to enable rapid delivery
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
What you’ll bring to the role: Education: Bachelor’s degree and or relevant experience in Information Technology, Engineering, Science, Information Science, Library Science, or Computer Science; Master’s Degree preferred
Required Experience: • Possesses deep understanding of Customer Data Platforms/Tag Management system and consumer-facing channels to support creative teamwork, multifaceted sharing, and distribution of assets • Has knowledge of analytics and reporting technologies, with preferred experience with TEALIUM, Adobe, Google Analytics and/or similar MarTech platforms • Experience overseeing process/system automation projects and leveraging natural language processing and/or artificial intelligence • Project Management or CSPO certification preferred • 7-10 years of leading large cross-functional teams on major projects preferred • 5-7 years experience in a pharmaceutical/biotech, medical device, and/or other professional healthcare environment desirable • Experience leading Omni-channel and digital analytics transformation projects
What you will receive in return? Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, subsidized dining facilities, employee recognition scheme.
Why consider Novartis? 799 million. That’s how many lives our products touch. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.