General Summary

You are highly motivated and take complete ownership to drive growth and improve membership retention. You thrive in working with cross functional across multiple teams to generate results.  You are creative and someone that has demonstrated experience in creating marketing campaigns and a love for great copy.  You stay up-to-date with the latest trends and best practices in online marketing and digital experiences.  You love technology and have an innate understanding of strong online user experience.  You also have no problem rolling up your sleeves and diving into the data to make good business decisions.

You will be responsible for driving membership growth and retention working closely with the sr. director of membership and the time.   You will also need to be highly-focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.

Principal Duties and Responsibilities

• Key stakeholder for Membership Value Stream
• Execute membership strategy to drive aggressive membership goals for growth and retention
• Partner with marketing and sr. director of membership & chapters, develop and implement campaigns and initiatives to increase and retain membership
• Working with marketing, deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Analyzing market trends and preparing forecasts
• Serve as primary staff liaison to the International Membership Development Committee
  • Develop agenda
• Track and report on membership numbers and trends, both current and historical; make recommendations for outreach and other activities based on trends
• Evaluate recruitment and retention efforts for effectiveness
  • Development of onboarding programs
  • Development and ownership of retention programs/outreach
• Identify and test new markets for membership growth
• Oversee and approve marketing material, from digital to print assets
• Own the development and creation of renewal outreach
• With collaboration with marketing, measure and report on the performance of outreach and renewal campaigns.
• Conduct appropriate surveys to determine satisfaction with membership and other programs/benefits
• Identify “at risk” members and determine appropriate initiatives to retain members
• Represent membership at industry and ISPE trade shows/conferences
• In collaboration with marketing, create member personas
• Understand the journey for members through the join/renewal experience
• Own the Join/Renewal experience for all members and make recommendations to improve
• Collect, create, and edit materials for monthly ISPE Update email blast distribution.
• Survey/talk with existing members to identify what they like about ISPE membership and target messaging to prospects and less engaged members based on results.
• Manage all aspects of group membership including providing enhancements to the program.