The Manager, Digital Programs and Products position requires a true multitasking and multidisciplinary manager with a very strong blend of product management, technical, and interpersonal skills that will be charged with managing ISPE’s digital programs and proprieties.
This new position will be responsible for managing and executing ISPE’s digital programs, which are part of a growing revenue-generating business line. This position will primarily oversee the ISPE Best Practices Webinar program and our newest digital offering, ISPE Expert Xchanges. Responsibilities cover end-to-end program management, including content and calendar planning as well as full logistical delivery. As a business line manager, this position will be charged with continuous growth and improvement, to include increased outreach and participation (e.g., improved lead conversion strategies), monetization of content for on-demand purchases, and identifying areas to improve and enhance the program design to meet market need. In addition, this position will be responsible for establishing and managing an external team of subject matter experts who will be used to assist in recommending speakers, providing content, reviewing proposals, etc.
In addition to the digital programs, this position will be involved with other revenue generating products related to the overall ISPE digital strategy and experience. These products include, but are not limited to, the recently launched mobile app, website properties (ISPE.org and ISPEFoundation.org), and digital marketing campaigns. The Manager, Digital Programs and Products will have the opportunity to work cross-functionally across the Society in assisting with the day-to-day operations of these products to develop, manage and grow these products while improving the value of digital touchpoints with members and stakeholders and further expanding the Society’s thought leadership role in the pharmaceutical engineering space.
Principal Duties and Responsibilities
Plan, manage, coordinate, and execute the ISPE Best Practices Webinar program and ISPE Expert Xchanges
Work with speakers to develop key content and learning objectives for digital programs to be used in marketing efforts
Conduct, gather and analyze market research to identify new opportunities to expand our digital programs and properties
Manage the reporting and establish benchmark criteria to measure the effectiveness of the digital programs and implement improvements as required
Manage the day-to-day operations of the ISPE mobile app to assist in driving revenue through sponsorships, membership, etc.
Evaluate on an on-going basis the current digital programs to identify areas to expand or improve
Oversee and manage content review operations for ISPE.org and ISPEFoundation.org, as well as additional digital properties as the Society grows
Initiate new content and coordinate ongoing content management of the website with relevant staff and members, serving as a strategic partner
In partnership with Marcom, create, maintain, and execute a content publishing schedule across all digital programs and properties being managed
Support strategies to expand member engagement through continued growth and improvement of content and interactive features
Provide expertise to guide improved digital content presentation, optimizing user experience, and use of graphics and multimedia content alongside traditional text-based content
Use analytics to manage, measure, and optimize digital properties and programs to ensure they’re effective and provide an exceptional user experience for both association members and outside audiences
In partnership with the Manager, Marketing, assist with developing, executing, and managing the digital marketing strategy using digital channels such as Google, LinkedIn, PPC, paid social, remarketing, external and internal advertising
In partnership with the Manager, Marketing Communications, assist with managing social media presence, including LinkedIn, YouTube, Facebook, and Twitter
Additional responsibilities as assigned by the Sr. Director, Digital Experience
Requirements & Qualifications
Bachelor’s degree in marketing, communications, or technical/related field
Minimum 3 years’ experience in managing and growing digital products/programs
Minimum 2 years’ experience of digital marketing experience with running successful campaigns utilizing SEO, paid search, remarketing, video, social media, other digital marketing media
Experience with and proven capability in overseeing development of content in a technical discipline
Experience in the pharmaceutical industry preferred
Excellent oral and written communication skills
Experience in a fast-paced environment with limited supervision
Demonstrated ability to manage complex projects requiring interdepartmental coordination and implementation
Basic understanding and preferably experience with principles of information architecture
Strong organizational skills, including the capacity to organize and synthesize complex information and multitask while maintaining attention to detail
CMS experience (Drupal a plus); understanding of and ability to learn new digital technologies
Ability to utilize web metrics and web analytics to make data driven decisions to improve established success metrics
Additional Skills for Success
Enthusiastic and fast learner with intellectual curiosity and a willingness to take initiative
Excellent communication skills to inform team members on process and procedures, and to problem-solve in a team environment
Strong collaborator with ability to work across various departments and teams to create results
A positive attitude – maintaining poise and professionalism in stressful situations
Strong attention to detail
A people person who is excellent at working with other people, teams, and building relationships
A problem solver – keen to understand customer needs and offer solutions
Telecommuting is allowed.
About International Society for Pharmaceutical Engineering
ISPE is committed to the advancement of the educational and technical efficiency of its members through forums for the exchange of ideas and practical experience. ISPE was founded in 1980 by a handful of people who believed the pharmaceutical industry needed an organization that would deal with practical applications of science and technology for technical professionals. The much-needed forum provided by ISPE began with a Membership of engineers in North America. In time, ISPE Membership expanded beyond engineering to include a broad representation from pharmaceutical professionals.
We lead and facilitate the development of next generation process technologies and innovative technical solutions. On matters of regulation, our focus is on those requirements that impact — or will impact — the licensing of facilities, manufacturing processes and operations, and the sustainability of the supply chain over the product lifecycle. ISPE provides a neutral environment where our individual Members and experts belonging to Regulatory Authorities can engage in open dialogue on issues that will ultimately benefit patients around the world.